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kōdōkalabs
Philosophy:
Our Manifesto
The Old Agency Modely
is Dead.
Long Live the Engineer.
Marketing is no longer a creative art. It is a computational science.
The era of “guessing” what Google wants is over. The era of “engineering” what LLMs need has begun.
At kōdōkalabs, we operate by a set of truths that define our work and our results.
Truth #1:
AI is not a Writer.
It is a Reasoning Engine.
Most agencies treat AI like a cheap copywriter. They ask it to “write a blog post.” This results in garbage.
We treat AI like a PhD researcher. We ask it to “analyze the semantic gap between these two entities and construct a schema graph.”
We don’t use AI to type. We use AI to think.
Truth #2:
Information Gain
is the Only Ranking Factor.
The internet is drowning in “me-too” content. AI Overviews (SGE) and LLMs ignore generic content. They only cite sources that provide Information Gain — new data, new perspectives, or new connections.
We do not publish content unless it adds a new data point to the internet’s knowledge graph.
Truth #3:
Hourly Billing is Unethical.
Selling time incentivizes slowness. If an agency takes 10 hours to do what could be done in 10 minutes with a Python script, they are stealing from you.
We sell Outputs and Outcomes. We are incentivized to be as fast as possible, because our efficiency is our profit margin.
Truth #4:
The "Human-in-the-Loop"
is Non-Negotiable.
Automation without supervision is spam. Strategy without automation is slow.
The magic happens in the middle. We are ruthlessly automated, yet intensely human. We use machines to build the house, but humans to make it a home.