Six Offers, One Path From Diagnosis To Ongoing Leadership
kōdōkalabs is a transformation partner for mid-market B2B marketing organizations. We redesign marketing for the AI era with the kōdōkalabs Transformation System (Diagnose, Architect, Build, Enable, Measure, Scale) and transfer the capability to your team, so you are not dependent on us afterwards.
Every offer on this page implements one or more phases of that system. You can start with a single offer or follow the path from one to the next. The usual first step is the Executive AI Marketing Assessment.
How The Offers Map To The kōdōkalabs Transformation System
| Phase | Question it answers | Offer |
|---|---|---|
| 1. Diagnose | Where does the organization stand today? | Executive AI Marketing Assessment and, for search and AI visibility, the AI Search Visibility Audit |
| 2. Architect | What should the target operating model look like? | AI Marketing Operating System |
| 3. Build | How does the target model get implemented? | AI Marketing Operating System and Content Engine Build |
| 4. Enable | Who runs this once kōdōkalabs steps back? | AI Capability Academy and Content Engine Build |
| 5. Measure | Is the new system actually working? | Fractional AI Growth Director |
| 6. Scale | Where does this extend next? | Fractional AI Growth Director |
Which offer covers which phase
| Offer | Diagnose | Architect | Build | Enable | Measure | Scale |
|---|---|---|---|---|---|---|
| Executive AI Marketing Assessment | covers this phase | |||||
| AI Search Visibility Audit | covers this phase | |||||
| AI Marketing Operating System | covers this phase | covers this phase | ||||
| Content Engine Build | covers this phase | covers this phase | ||||
| AI Capability Academy | covers this phase | |||||
| Fractional AI Growth Director | covers this phase | covers this phase |
The Six Current Offers
Executive AI Marketing Assessment
A structured, 90-minute diagnostic that scores your marketing organization’s AI maturity across seven dimensions and delivers a prioritized roadmap. It is the entry point to every kōdōkalabs engagement and a useful deliverable on its own, even if you go no further.
| Aspect | Details |
|---|---|
| Phase | Diagnose |
| Who it is for | CEOs, CMOs and VPs of Marketing at mid-market B2B companies who know AI matters and do not know where to start. |
| What you get | An AI maturity score across seven dimensions and a prioritized roadmap. |
Learn more: Executive AI Marketing Assessment Book an Executive AI Marketing Assessment
AI Marketing Operating System
The core implementation offer: workflows, a shared knowledge base, automation, governance, a content engine, measurement, training and full documentation, designed and built once and owned by your team. It includes the AI Search Visibility module, the search workstream covering SEO, generative engine optimization (GEO) and AI optimization (AIO).
| Aspect | Details |
|---|---|
| Phases | Architect and Build |
| Who it is for | CMOs and VPs of Marketing at mid-market B2B companies whose teams have adopted AI tools without redesigning how work actually flows. |
| What you get | A designed, built, governed and documented operating model for AI-assisted marketing, including the AI Search Visibility module. |
Learn more: AI Marketing Operating System Book a Strategy Session
AI Search Visibility Audit
A standalone entry offer that measures whether search engines and AI answer engines (ChatGPT, Perplexity, Gemini and AI Overviews) can find, understand, trust and cite your brand. It covers technical health, entity clarity, AI-crawler access, structured data and a topical authority map, and ends in a prioritised roadmap.
| Aspect | Details |
|---|---|
| Phase | Diagnose, scoped to search and AI visibility |
| Who it is for | CMOs and heads of marketing at mid-market B2B companies who rank in Google but are not sure they show up when buyers ask an AI assistant for a shortlist. |
| Investment | Starting at $12,000 |
Learn more: AI Search Visibility Audit Request the audit
Content Engine Build
A time-boxed project in which kōdōkalabs builds your own governed content engine with you (agents, briefs, a review workflow and quality controls) and then hands it over to your team. There is no ongoing retainer dependency.
| Aspect | Details |
|---|---|
| Phases | Build and Enable |
| Who it is for | Heads of content and marketing leaders at mid-market B2B companies who want to produce more content without depending on an outside retainer. |
| Investment | Starting at $8,900 |
Learn more: Content Engine Build Talk to us about a Content Engine Build
Fractional AI Growth Director
Ongoing senior leadership for your marketing organization: strategy, roadmap, governance, vendor management and board reporting. Search and AI visibility is one of its areas of responsibility.
| Aspect | Details |
|---|---|
| Phases | Measure and Scale |
| Who it is for | CEOs and boards at mid-market B2B companies who have concluded they need executive leadership rather than another vendor. |
| What you get | Executive judgment over strategy, governance and measurement at a fraction of the cost and hiring risk of a full-time executive hire. |
Learn more: Fractional AI Growth Director Schedule An Executive Call
AI Capability Academy
Training and certification on your own workflows, governance structure and tools, so your team can run a governed AI Marketing Operating System independently. Certification is tied to demonstrated ownership of a workflow, not to passing a written test.
| Aspect | Details |
|---|---|
| Phase | Enable |
| Who it is for | Marketing organizations that want their own team, not an outside vendor, to run the system. |
| What you get | Hands-on training and certification on the workflows built during your engagement. |
Which Offer Fits Your Situation
| If your situation looks like… | Start with… |
|---|---|
| You know AI matters but do not know where to start, and need a structured view of where your marketing organization stands. | Executive AI Marketing Assessment |
| You rank in Google but are not sure AI assistants find and cite your brand. | AI Search Visibility Audit |
| Your team uses AI tools, but workflows, governance and quality standards are not designed as a system. | AI Marketing Operating System, after the assessment |
| You want to produce more content with your own team and no standing retainer. | Content Engine Build |
| Your team can execute but lacks senior AI-marketing direction, or your board wants senior accountability for it. | Fractional AI Growth Director |
| The system exists and you want your own people to run it. | AI Capability Academy |
The Path: Start With The Assessment
The Executive AI Marketing Assessment is the recommended first step. It establishes the baseline that the later phases design against, and it stands on its own: you receive the roadmap whether or not you continue with kōdōkalabs.
- Diagnose. Start with the Executive AI Marketing Assessment. If search and AI visibility is your most urgent question, the AI Search Visibility Audit gives you the evidence for that area.
- Architect and Build. The AI Marketing Operating System designs and builds the target operating model. The Content Engine Build is the focused option when the content engine is your priority.
- Enable. The AI Capability Academy certifies your team to own the workflows.
- Measure and Scale. A Fractional AI Growth Director provides ongoing senior judgment so the system keeps improving rather than drifting back.
Frequently Asked Questions (FAQ)
Where should we start?
With the Executive AI Marketing Assessment. It is the entry point to every kōdōkalabs engagement. If your most urgent question is how search engines and AI answer engines see your brand, the AI Search Visibility Audit is a second entry point.
Do we need the assessment before the AI Marketing Operating System?
In almost all cases, yes. The Architect phase designs against the gaps and baseline identified in Diagnose. Skipping that step means designing against assumptions instead of evidence.
Who owns the work once it is built?
Your team. Capability transfer is part of how kōdōkalabs works: ownership of documentation, training and governance moves to your team on a defined timeline, and the AI Capability Academy certifies that your people can run the workflows independently.
What do the offers cost?
The AI Search Visibility Audit starts at $12,000 and the Content Engine Build starts at $8,900. For the other offers, we confirm scope and price with you once we understand your situation.
Ready To Take The First Step?
Tell us where your marketing organization stands today, and we will recommend the offer that fits.