At a glance
- Phases
- Diagnose
- Framework
- kōdōkalabs Transformation System
Diagnose
AI Search Visibility Audit
For CMOs and heads of marketing at mid-market B2B companies who rank in Google but are not sure they show up when buyers ask an AI assistant for a shortlist: the AI Search Visibility Audit measures whether search engines and AI answer engines can find, understand, trust and cite your brand, and ranks the fixes by business impact. Starting at $12,000.
In Short
The AI Search Visibility Audit is a standalone entry offer. It is the successor of our Deep-Dive Audit and now covers generative engine optimization (GEO) and AI optimization (AIO) alongside classic SEO. It is Phase 1, Diagnose, of the kōdōkalabs Transformation System, scoped to search and AI visibility: you get an evidence-based picture of where you stand and a prioritised roadmap, whether or not you work with kōdōkalabs afterwards.
| At a glance | |
|---|---|
| Phase | Diagnose |
| Format | Standalone entry offer |
| Investment | Starting at $12,000 |
| Deliverables | Visibility findings across seven areas and a prioritised 6-month roadmap |
| Leads into | AI Marketing Operating System |
Why Classic SEO Audits Miss Half The Picture
A page written to satisfy a ranking algorithm and a page written to be extracted, synthesised and cited by a large language model are not the same artifact. Most audits check only the first. Buyers now research in both places: they still search Google, and they increasingly ask ChatGPT, Perplexity or Gemini for a shortlist.
If those systems cannot read your site, cannot tell who you are, or find stronger sources elsewhere, you are missing from the answer, even when you rank well. The audit is built to find out which of those three problems you have, and how much each one costs you.
What We Examine
Every audit works through three questions in order: access, understanding and trust. Can crawlers, including AI crawlers, reach and read your content? Is your company one clear entity with consistent facts and structured data? Do answer engines cite you, and how do they describe you compared with your competitors?
Technical Health
Crawlability, rendering, speed and the technical issues that hold back both classic search and AI retrieval, with priority fixes.
AI-Crawler Access
Whether AI crawlers are allowed in, whether your content is available without client-side scripts, and whether the policy in your robots.txt is a deliberate choice rather than an accident. For the background, see AI crawler accessibility and technical GEO.
Entity Clarity
Whether your organization, people, products and offers are described consistently across your site and the wider web, so that search and AI systems resolve them to one clear entity. See entity SEO and entity clarity.
Structured Data
Whether your structured data is present, valid and consistent with the visible content. See the structured data guide for AI search.
Topical Authority Map
Your content clustered by buyer intent, with the gaps where competitors own the topic.
Visibility In AI Answer Engines
How ChatGPT, Perplexity, Gemini and Google AI Overviews mention, describe and cite your brand compared with your competitors.
Prioritised 6-Month Roadmap
Every finding is ranked by business impact and effort, so the roadmap starts with the fixes that move pipeline, not the ones that are easiest to report.
What You Get
| Deliverable | What it tells you |
|---|---|
| Technical health findings | Crawlability, rendering, speed and priority fixes |
| AI-crawler access review | Your robots.txt policy, rendering of content and what AI crawlers can reach |
| Entity and structured data review | Whether your organization reads as one clear entity, with validated markup |
| Topical authority map | Clusters by intent and the gaps competitors own |
| Answer-engine visibility findings | How ChatGPT, Perplexity, Gemini and AI Overviews describe and cite you versus competitors |
| Prioritised 6-month roadmap | The fixes in order of impact and effort, planned over six months |
How It Works
- Kickoff and access. We agree goals, markets and competitors, and you give read access to your search and analytics data.
- Crawl, test and query. A technical crawl, a structured data check and a consistent set of questions put to the AI answer engines.
- Analysis and scoring. Each area is assessed against a documented method, so results can be compared when you re-check later.
- Executive readout. Findings, the roadmap and the decision on what comes next.
Classic SEO Audit vs. AI Search Visibility Audit
| Area | Classic SEO audit | AI Search Visibility Audit |
|---|---|---|
| Rankings and crawl health | Yes | Yes |
| AI crawler policy and rendering | Rarely | Yes |
| Entity graph and structured data | Partly | Yes, validated |
| Brand presence in AI answers | No | Yes, versus competitors |
| Roadmap tied to business impact | Sometimes | Always |
How This Fits The kōdōkalabs Transformation System
The audit delivers the search and AI visibility slice of Phase 1, Diagnose. If you want the full picture of your marketing organization first, start with the Executive AI Marketing Assessment, which scores AI maturity across seven dimensions.
When the roadmap is ready, you decide who executes it. Your team can implement it directly. Or we build the fixes with you inside the AI Marketing Operating System, where search visibility is a capability module, and hand them over. If you want ongoing senior oversight of search and AI visibility, it is one responsibility area of the Fractional AI Growth Director.
Background reading sits in the Search Intelligence pillar of the Intelligence Hub.
Frequently Asked Questions (FAQ)
What is the AI Search Visibility Audit?
It is a standalone audit that checks whether search engines and AI answer engines can find, understand, trust and cite your brand. It ends in a prioritised 6-month roadmap.
How much does it cost?
Starting at $12,000. The final price depends on scope, which we agree with you before the audit begins.
How is it different from a classic SEO audit?
A classic audit checks rankings and crawl health. This audit also checks AI-crawler access, validated structured data and entity clarity, and how your brand shows up in ChatGPT, Perplexity, Gemini and AI Overviews compared with competitors.
Is this the same as the Deep-Dive Audit?
It is the successor. The Deep-Dive Audit is retired, and the AI Search Visibility Audit replaces it with coverage of GEO and AIO.
Which AI answer engines do you look at?
ChatGPT, Perplexity, Gemini and Google AI Overviews.
Do I need to be a client of kōdōkalabs afterwards?
No. The findings and the roadmap belong to your organization. Your team can implement them, or you can choose to work with us.
Do you implement the fixes?
Your team can, or we build them with you inside the AI Marketing Operating System, with handover to your team.
What access do you need?
Read access to your search and analytics data, plus your goals, markets and main competitors.
How long does the audit take?
We confirm the timeline with you at kickoff, once the scope and the access you can give us are clear.
Can we start with something smaller or broader?
Broader: the Executive AI Marketing Assessment covers seven dimensions of AI marketing maturity, not only search. If you want to try an automated check first, see our tools.
Will the audit guarantee rankings or citations in AI answers?
No. No one controls what search engines or AI systems show. The audit tells you what holds you back and in which order to fix it.
Request The Audit
See where you stand in both search worlds. Tell us about your goals, markets and competitors, and we will confirm scope and price.