The kōdōkalabs
Fractional SEO Director

Executive Leadership Without the Executive Overhead.

Your marketing team has a gap.
You have generalist marketers, paid media specialists, and maybe a junior content writer. But you lack a Senior SEO Leader who can sit in the boardroom, defend the budget, and steer the ship through algorithmic storms.

Hiring a full-time Head of SEO costs €120k+ per year.
With kōdōkalabs, you get that same level of experience for a fraction of the cost, focused purely on strategy and governance.

The Strategic Pillars

I act as a specific member of your leadership team, usually reporting to the CMO or Founder. My mandate is not to “do the SEO” but to “ensure the SEO wins.”

1. Strategic Architecture & OKRs

Most internal teams are busy, but they aren’t effective. They chase vanity metrics (clicks) instead of business metrics (revenue).

OKR Setting: I define realistic, data-backed Organic Growth goals for the quarter based on your Unit Economics.
The Roadmap: I build the 12-month “Entity Map”—defining exactly which topical clusters we must win to displace your specific competitors.
Budget Defense: I provide the forecasting models you need to unlock budget from the CFO.

2. Governance &
Vendor Orchestration

Vendor Management: I vet, hire, and manage your other agencies (PR, Dev, Writers). I ensure they aren’t selling you snake oil or charging for “busy work.”
Risk Mitigation: I audit your plans for site migrations, rebrands, or redesigns before you push live. I am the “Emergency Brake” that prevents traffic disasters.
Quality Control: I randomly audit the output of your internal writers to ensure it meets the “Information Gain” standard required for AI Overviews.

3. Board-Level Reporting &
Intelligence

Translation: I translate complex SEO metrics (CWV, Crawl Stats, Token Usage) into revenue-focused insights for your investors/board.

AI-Powered Insights: I don’t send you raw spreadsheets. I use AI Analytics Agents to digest your GSC/GA4 data instantly, providing you with “Executive Summaries” that highlight the 3 things that actually matter this week.

4. The "Force Multiplier"
(AI Transformation)

I train your internal team on AI Workflows, moving them from “ChatGPT dabblers” to “Prompt Engineers.”
I install the kōdōkalabs “Tech Stack” (Python scripts, Prompt Libraries, Custom GPTs) into your internal operations, permanently upgrading your team’s capabilities.

The First 90 Days:
What to Expect

Phase

Focus

Deliverable

Days 1-30

The Audit & Triage

Full technical and content audit. Killing “zombie pages.” Fixing critical bleed. Establishing baseline reporting.

Days 31-60

The Engine Build

Setting up the AI workflows. Training your writers. Hiring necessary vendors. Defining the Q3/Q4 Roadmap.

Days 61-90

Velocity & Scale

Hitting full publishing cadence. Launching the first major content cluster. First Quarterly Business Review (QBR).

Who Is This For?

Series B/C Scale-ups: You are growing fast, raising capital, and cannot afford a technical misstep that tanks your valuation.

In-House Teams: You have writers and developers, but they lack direction. They are working hard, but traffic is flat.

Complex Industries: FinTech, HealthTech, or Enterprise SaaS where “generic” SEO advice fails and compliance is critical.

Engagement Structure & Investment

Retainer: Starting at €5,000 / month.

Commitment: 12-Month Minimum (Strategy takes time to mature).

Availability:
Bi-weekly 60-min Strategy Sprints.
Async Slack/Teams access (24h response time).
Quarterly Board Briefing preparation.

Common Questions

01 Do you execute the work?

I execute the Strategy. I do not write the blog posts or fix the JavaScript code myself. However, I provide the detailed specs for your writers and developers to do it correctly the first time. If you lack execution hands, I can bring in kōdōkalabs "Pilots" to execute.

02 Can you manage our existing agency?

Yes. In fact, this is often my highest ROI activity. I hold your other agencies accountable, review their hours, and ensure their strategy aligns with your business goals. Often, I can reduce your external agency spend enough to cover my own fee.

03 How often do we formally report?

We run a Bi-Weekly Strategy Sprint meeting for tactical reviews. We conduct a formal, metrics-based Quarterly Business Review (QBR) focused on revenue, market share, and long-term risk. Our AI Analytics Agents provide daily automated performance summaries in Slack/Teams.

04 What if we decide to hire a full-time Head of SEO?

We view this as a success! We require a 60-day notice period. During this time, I will actively assist in the recruitment, onboarding, and complete knowledge transfer to your new in-house leader, ensuring a seamless transition and zero disruption to your traffic.

05 How is your AI usage different from a cheap writer?

The AI is not used for writing; it's used for intelligence. As your Fractional Director, I use AI to instantly digest thousands of data points (log files, GSC queries, competitor content) to find the 3% of data that matters. This means I spend my time solving strategic problems, not compiling reports.

06 Can you operate in multiple international markets?

Yes. Our methodology is built on Universal SEO principles. My focus is on governance and architecture, which applies globally. We use geo-specific data tools to ensure our strategic recommendations are valid for all target markets (e.g., de-DE, en-US, es-ES).

Hire a
Fractional
SEO Leader

You know what great SEO looks like. Don’t settle for an agency that relies on junior talent or generic prompts. Choose the agency built by a seasoned leader, engineered for the algorithmic era.