AI Marketing ROI Calculator
AI tools are cheap. Getting a whole marketing team to use governed AI workflows is the investment that pays back, or doesn’t. Enter your own figures to estimate the capacity it frees, when it pays back and what it returns over 24 months. The defaults are an illustrative 12-person team, not client data or a promise.
Your result
Illustrative example of a 12-person marketing team, not client data or a promise.
Over 24 months: value $275,890, total cost $100,000, about 3,246 hours freed.
Cumulative net position
By month, in thousands (k) of the selected currency. Above zero, the investment has paid back.- Your estimate
- Time saved halved
Show data table
| Month | Your estimate | Time saved halved |
|---|---|---|
| 0 | -$40,000 | -$40,000 |
| 1 | -$38,502 | -$40,501 |
| 2 | -$33,005 | -$39,002 |
| 3 | -$23,510 | -$35,505 |
| 4 | -$14,014 | -$32,007 |
| 5 | -$4,519 | -$28,510 |
| 6 | $4,976 | -$25,012 |
| 7 | $14,471 | -$21,514 |
| 8 | $23,966 | -$18,017 |
| 9 | $33,462 | -$14,519 |
| 10 | $42,957 | -$11,022 |
| 11 | $52,452 | -$7,524 |
| 12 | $61,947 | -$4,026 |
| 13 | $71,442 | -$529 |
| 14 | $80,938 | $2,969 |
| 15 | $90,433 | $6,466 |
| 16 | $99,928 | $9,964 |
| 17 | $109,423 | $13,462 |
| 18 | $118,918 | $16,959 |
| 19 | $128,414 | $20,457 |
| 20 | $137,909 | $23,954 |
| 21 | $147,404 | $27,452 |
| 22 | $156,899 | $30,950 |
| 23 | $166,394 | $34,447 |
| 24 | $175,890 | $37,945 |
If AI saves only half the time you estimated, payback moves to month 14 and the 24-month ROI is 38 %.
Freed capacity is time your team can put into higher-value work. It is not a headcount reduction figure.
This calculator prices the upside of scaling. The AI Pilot Cost Calculator prices the cost of standing still. Together they feed a business case for your CFO.
How the figures are calculated
Turn the estimate into a business case
An Executive AI Marketing Assessment replaces these assumptions with your baseline: where time actually goes, what is ready for AI and what has to change first.