Free tool
AI Pilot Cost Calculator
A pilot that works but never becomes the way your team works still costs money every month. Enter your own figures to see the cost of the stall so far and the cost of waiting longer. The defaults show an illustrative example of a 12-person marketing team, not client data.
inputs8
figures stored0
Your result
Illustrative example of a 12-person marketing team, not client data.
Cost of the stall so far$107,700
Cost per extra month$10,300
Cost if you wait 6 more months$61,800
Where the cost sits
The three priced layersLicences are 15 % of the total.
Not priced here
- Organisational cost: AI fatigue and lost credibility for the next initiative.
- Risk cost: shadow AI growing while the official path stalls.
The real figure is higher.
This calculator prices the cost of standing still. The AI Marketing ROI Calculator prices the upside of scaling. Together they feed a business case for your CFO.
How the figures are calculated
Decide what to do with every pilot
In an Executive AI Marketing Assessment we score each of your current pilots against scale, fix or kill criteria and recommend the one to scale first.